It's Y!ou. Or is it?

  

What do you feel about Yahoo!'s new ad push? The ads made a big splash in India a few days ago, and now it turns out that New York is also plastered with them. 

I feel that the branding of internet products is somewhat like branding in the service industry: the brand is all about the customer experience and not about the tagline (here's a good article about how the brand is not about the slogan). For instance, it doesn't matter to me if a bank comes up with the coolest slogan, if that slogan has nothing to do with my experience banking there, or if I have a poor experience. In some sense, web companies are also service providers, and if they fulfill a great service promise, they win with users, and they lose if they don't.

In that light, I don't understand how Yahoo! is about me. It seems that they want to latch on to a hot new theme, without doing anything to fulfill the promise of that experience. What do you feel?

Comments

[personal branding theme review]

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[leo and paul review]

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[Unlock iPhone 5]

Hi
This is a nice article it create splash not only in india but it do this in all over the world

[Qurbani Online]

Yahoo is launching a new content and advertising network later this year as it looks to increase overall revenue, people familiar with the matter told the Wall Street Journal. As part of the launch, Yahoo executives are trying to convince entertainment websites and popular blogs to install Yahoo software on their pages that would deliver personalized content to visitors.